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Delivering a Personalized Banking Experience at RBS

Today's customers expect personalized experiences in all phases of their engagement journey. To do this, you need an evolved customer engagement system with an “always-on customer brain” brain at its center that leverages Big Data, makes very best decision, and gets the results to your customers when they need it most.

Watch this video to find out how RBS is using this concept to deliver the personalized customer experience of the 1970's at the scale and complexity of today.

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