Product Marketing Manager
Picture Yourself at Pega:
We are seeking a Seasoned Product Marketing Manager to join our team, focusing on product marketing for the Pega Customer Decision Hub (CDH). This role is critical for driving awareness, adoption, and growth of Pega’s CDH solution in the market. The ideal candidate will blend a strategic, insights-driven approach with hands-on marketing execution, ensuring that Pega’s CDH messaging aligns with business needs and resonates with key customer segments.
What You'll Do at Pega:
- Conduct market research to identify industry trends, competitive positioning, and customer needs for marketing, business and marketing technology personas.
- Refine product positioning, messaging, and value propositions to ensure differentiation and alignment with target audience priorities.
- Collaborate with cross-functional teams including Product Management, Sales, and Customer Success to align marketing strategies with product roadmap and business objectives.
- Create and maintain sales enablement assets, pitch decks, competitor analyses, and case studies.
- Conduct training sessions for the sales and customer-facing teams to ensure consistent messaging and product understanding. Collaborate cross-functionally with our Pega Academy team to develop persona + product based courses.
- Partner with content and digital marketing teams to optimize content for SEO and social media engagement.
- Leverage customer insights to improve product positioning, messaging, and overall go-to-market strategy.
- Collaborate with the demand generation team to design and execute campaigns that drive awareness, lead generation, and nurture prospects through the marketing funnel.
- Track, measure, and report on campaign performance, providing insights for continuous improvement.
Who You Are:
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in product marketing, preferably in B2B SaaS, customer decisioning, or marketing automation solutions.
- Strong knowledge of marketing technology, CRM, customer journey orchestration, or similar technologies.
- Exceptional communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
- Data-driven mindset with experience in campaign metrics and ROI analysis.
- Ability to work cross-functionally and influence stakeholders across all levels of the organization.
Pega Offers You:
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
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AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes. We may support parts of our recruitment process with automatic processing and, if required by law, you may in such cases have the right to request human intervention, challenge the outcome of such processing and comment on it.
Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.
We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.
As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
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