PegaWorld iNspire 2024: NatWest Makes the Leap to Next Best Experiences (Presentation)

With 19 million customers and a diverse portfolio, NatWest has long used Pega Customer Decision Hub™ to analyze billions of data points to determine the right action – creating timely, relevant conversations with customers.

Learn how NatWest has turned real-time decisioning from a bespoke deployment to a mature program that unifies franchises, 30+ touchpoints, and 3,500+ next best actions.