Marketing Director, Growth Programs

Meet Our Team:

​​Pega's Growth Marketing team sits at the intersection of innovation and execution — driving the demand generation engine that fuels Pega's pipeline and ACV growth across industries and regions. We are a collaborative, high-impact team that partners closely with sales, product marketing, and regional leaders to deliver integrated campaigns that move the market. Our culture is grounded in accountability, continuous improvement, and a shared passion for delivering measurable results. 

Picture Yourself at Pega:

​​​​As Director of Growth Marketing, you will lead a team of talented campaign managers and take ownership of Pega's demand generation strategy across key regions and segments. You will partner across the go-to-market organization to plan, execute, and optimize integrated campaigns — all while leveraging cutting-edge AI tools and data platforms to make smarter, faster decisions. This is your opportunity to make a significant, visible impact at a company that is building for change. 

What You'll Do at Pega:

• ​​​​Lead end-to-end demand generation campaigns across regional and segment-specific initiatives that directly contribute to ACV and pipeline targets 
• ​Drive cross-functional alignment between sales, product marketing, events, partner, and digital teams to bring integrated campaigns to market 
• ​Leverage data and analytics tools (PowerBI, Sales Automation, intent data platforms) to continuously measure, optimize, and report on campaign performance 
• ​Manage and grow a team of demand generation campaign managers, developing best practices and shared resources across channels 
• ​Partner with the Partner marketing team to maximize MDF investments and co-market effectively with Pega's partner ecosystem​​​ 

Who You Are:

• A strategic B2B marketing leader with 10+ years of experience in demand generation, ideally in enterprise software or SaaS 
• A proven team builder who leads with accountability, empathy, and a growth mindset 
• A data-driven decision-maker who is comfortable using marketing analytics tools to drive insights and course-correct quickly 
• An experienced cross-functional collaborator who can align stakeholders across sales, product, and regional teams 
• AI-forward in your approach — comfortable using AI tools to accelerate the full campaign lifecycle 
• Inclusive in your communication and leadership style, actively working to remove bias from your work and team culture 
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's a plus) 

What You've Accomplished:

• Built and managed high-performing demand generation teams that consistently delivered pipeline and revenue targets in a B2B or enterprise software environment 
• ​Executed integrated, multi-channel marketing campaigns from strategy through to measurement and optimization 
• ​Successfully partnered with sales leadership to drive accountability for lead follow-up and ACV conversion 
• ​Managed and maximized Marketing Development Fund (MDF) investments through a partner marketing ecosystem 
• ​Applied AI and intent data tools to improve campaign targeting, personalization, and ROI​ 

Pega Offers You:

• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company
• #LI-DR1

Additional Information

Base salary range for this role is 158,300 - 245,800 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.