Skip to main content
close Search
Close search

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Video

PegaWorld 2019: Sprint's journey from list-based to trigger-based marketing

In this session, learn how Sprint has transformed how it markets to customers by building a trigger-based marketing capability, that uses a data-driven, outbound marketing next-best-action solution. Sprint is proactively retaining customers based on retention related triggers, while streamlining CRM operations by transforming traditional list-based marketing campaigns into business rule and model driven campaigns.

As a result, Sprint has gained significant benefits including:

  • Improved Customer Retention
  • Improved Speed to Market
  • Customer Contact Strategy Automation

Etiqueta

Compartir esta página Share via LinkedIn Copying...

Related Resources

PegaWorld iNspire 2021

Virtual Event

PegaWorld iNspire | May 4, 2021

We’re bringing you the most iNnovative tools, ideas, and success stories to get you up to speed – all in a convenient virtual format.

Learn more
Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.

Explore Pega Infinity
Compartir esta página Share via LinkedIn Copying...