PegaWorld 2017: Is Your Business Soaring? It Can, If You Personalize the Customer Journey Using a Decision Hub with British Airways (Video)

Great brands realize that loyal customers are their life blood, and know that personalizing their journeys is what builds loyalty and long-term value – with relevant & consistent dialogue – powered by a Customer Decision Hub. Join us as we dive into how British Airways (and others) use Pega’s Customer Decision Hub for inbound and outbound personalized offers and next-best-action service messages ensuring relevant and contextual conversations with their customers.


  • Industry: Other Industry
  • Product Area: Marketing
  • Product Area: Customer Decision Hub
  • Topic: PegaWorld
  • Topic: Decision Management
  • Topic: Analytics
  • Topic: Marketing Automation

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