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Designing real-time customer experiences at Rabobank

Rabobank is the second largest bank in the Netherlands, but second-to-none when it comes to providing a world-class customer experience. With deep roots in agricultural financing and sustainability-oriented banking, Rabobank differentiates itself through its commitment to serving the customer – driven by real-time personalization across the web, online banking, and call center. Join us as we discuss how to deliver on the promise of “Growing a better world together," by using predictive analytics and machine learning to identify customer needs, and delivering relevant next best actions exactly when and where they're needed.


Desafío: Engagement del cliente Tema: IA y toma de decisiones Tema: PegaWorld

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