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AI applications and use cases

Improving engagement, service, and back-office operations
Why is AI important for modern organizations?

Why is AI important for modern organizations?

Artificial intelligence enables organizations with millions of customers, dozens of channels, hundreds of processes, and billions of interactions to meet their business needs with the scale, speed, and precision that human beings alone can’t match. With countless enterprise use cases, AI helps increase conversion, retention, and satisfaction, and it streamlines workflows to minimize cost in the most efficient way possible.

Pega features that support AI

Personalize interactions

Personalize interactions

Deliver powerful cross-channel customer experiences with AI-powered decisioning.

Accelerate service

Accelerate service

Quickly resolve service issues with contextual AI that understands intent and drives satisfaction.

Automate workflows

Automate workflows

Boost operational efficiency and effectiveness with self-optimizing workflows.

AI use cases with Pega customers

See how Vodafone improved customer retention with always-on engagement.

Learn how the U.S. Department of Veteran Affairs decreased invoice processing costs by 33%.

Find out how Wells Fargo scaled personalization to more than 70 million customers.

Discover how Telenet increased offer acceptance by 75% with AI.

Explore what's possible with Pega GenAI

Benefits of AI for enterprise organizations

AI helps organizations better interact with their customers, execute day-to-day work across functional areas in the most efficient way possible, and help customers solve problems quickly and effectively.

  • Seamless customer engagement: AI enhances customer experiences by driving more relevant, contextually appropriate, empathetic, and perfectly timed interactions between brands and consumers.
  • Data analysis and insights: AI can process large amounts of data at unparalleled speeds, unify data silos, uncover patterns, read context, and learn from those insights to drive better decision-making.
  • Task and workflow automation: Automating routine and mundane tasks with AI frees up human workers to focus on more strategic, creative, or value-added activities, leading to better business outcomes and better employee experiences.
  • Improve service and support: Chatbots and virtual assistants, powered by AI, can handle a large volume of customer support requests, providing instant responses and reducing the need for human intervention.   
Benefits of AI for enterprise organizations
Operationalize the autonomous enterprise with the help of AI
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