PegaWorld iNspire 2023: Pega is the Beating Heart of Virgin Media Ireland’s Total Customer Transformation (Presentation)

In less than 12 months, Virgin Media has transformed its customer service and product offering delivery to new levels, using customer intimacy to propel the company forward. With Pega Customer Decision Hub™ and Pega Customer Service™, Virgin has driven simplification across B2C customer journeys and rolled out the latest version of Pega across all channels – initially focusing on customer service and swiftly adding Customer Decision Hub for marketing journeys on Virgin Media cloud. Learn how customers are connected in real time using a single brain that enables an omni-channel, self-learning approach.

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