PegaWorld iNspire 2020: Intro to One-to-One Customer Engagement (Presentation)

The concept of one-to-one engagement is simple – you want to build a relationship. Instead of treating customers like numbers or segments, you treat them like real people, engaging on their terms and providing value during their moments of need. But today's software wasn't built to adapt in real time or understand context – so instead of bringing customers closer, you just push them away. This session will break down how real-time decisioning works in the real world, and showcase how you can apply next best action to enable a truly compelling customer experience.