Intelligent Customer Personalization at Scale
From Data to Decisions: Transforming Customer Relationships with AI
This event highlights how AI and marketing personalization strategies are revolutionizing customer relationships at scale, with a focus on Latin America. Key sessions cover AI-driven customer experience, real-time personalization, AI-powered engagement in banking and telecom, and overcoming executive challenges in digital transformation. Attendees will explore success stories, innovations, and best practices for leveraging GenAI and 1:1 customer engagement, alongside exclusive networking opportunities with senior executives.
Speakers
- Marc Andrews, VP, Industry Market Leader – Financial Services & Insurance, Pegasystems Inc.
- Jillian Irizarry, Head of Specialist Sales, AMS, Pegasystems Inc.
- Tara DeZao, Sr. Director, Product Marketing, Pegasystems Inc.
- Greg DeMelo, Client Technology Officer, Pegasystems Inc.
- Luciano Falquer, Sales Director, Pegasystems Inc.
- Helio Kampff, Managing Director, Adqura
Agenda
8:30 – 9:00
Check-in / Breakfast
9:00 – 9:20
Welcome Address by Adqura
9:20 – 10:00
Customer Presentation
10:00 – 11:30
Championing Change Using GenAI
11:30 – 12:15
Creating Better Customer Experiences AI Powered Personalization
12:15 – 13:30
Lunch
13:30 – 14:15
Orchestrating the Customer Journey
14:15 – 15:15
Customer Pannel: Question & Answers about Marketing Transformation
15:15 – 15:45
Break
15:45 – 16:30
CDH Blueprint Demo
16:30 – 17:30
Blueprint Workshop – Hands On Session
17:30 – 17:40
Call to Action and Closing
17:40 – 18:30
Cocktails
This event has ended.
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