From Ignored to Engaged Deliver Better Customer Experiences

Staying relevant is harder than ever, but the pressure on marketers keeps growing. Customers are being bombarded with irrelevant and duplicative messages. This demonstrates a lack of customer-centricity and effectively trains customers to tune brands out. When that happens, marketers lose the ability to deliver results, as evidenced by ever-declining campaign response rates. But how did we get here?

Join us as we highlight how an ‘always-on’ approach to marketing is helping companies achieve higher response rates and deliver more empathetic customer experiences with truly personalized engagement.

In this session you’ll learn:

• How to power marketing with real-time insights from all your channels
• How to use to use AI-driven decisioning to guide your customer journeys and engagement
• How to trigger relevant outreach dynamically, as propensities shift and customer context and needs change