Take advantage of the merger and bridge the gap between Sunrise and UPC

Use Pega omnichannel and integration layer capabilities to work with data from UPC and Sunrise and leverage the strengths of both companies to create strong individual messaging.

Consistent messaging across channels and brands

• Combination of existing UPC and Sunrise Agent Desktop into a single unified Agent Desktop allowing Sunrise to benefit in the same way as UPC did by their transformation.
• Protect the merger’s investment by risk-aware migration approach (6weeks MLP, 6months Live).
• Integration of various existing databases and System-of-Records through Pega’s Live Data capability.
• Leverage UPC‘s digital presence and Sunrise‘s retail competence for all brands on all channels consistently (digital, retail, inbound, etc.) orchestrated by one central Agent Desktop and one central brain.

Converge offers and retain your customers

Unify sales and retention strategies on Agent Desktop first and expand quickly to all channels.
• Converged selling based on simple decision strategies and existing UPC AI models increases customer loyalty through lock-in effect of 3play and 4play bundles.
• Competitive individualized retention for selected customers based on AI models and real-time adjustments to protect against immediate attacks from competitors.

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