How Sprint is Revolutionizing the Customer Experience
Hear how a data-driven, next-best-action approach helped Sprint forge better customer relationships and increase customer retention.
Building an Effective Retention Strategy in 13 Weeks
In this panel discussion with Sprint, Accenture and Pega, hear how Sprint has transformed the customer care experience by building a retention strategy that uses a data-driven, next-best-action solution. By empowering agents to have real-time, contextual conversations, Sprint has gained significant benefits.
"Pega's tool is another investment to make our customers happy."
Mike Nevels, Director of CRM, Sprint
"Pega's tool, is another investment to make our customers happy."
Pegasystems commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by deploying the Pega Marketing Application.
The study shows three-year risk-adjusted results, including:
An overall Return On Investment (ROI) of 438%, with a Payback Period of just 4.7 Months
Incremental Retained Customer Revenue exceeding $297 Million for the 3-year period
More than $64 Million in incremental sales, driving a 797% Return on Marketing Investment (ROMI)