Optimizing the Customer Journey White Paper
Create Next-Best-Action Customer Journeys
Infuse Journeys with Real-time Decision-Making
Modern businesses try to script the “perfect” journey that gives frictionless, elegant experiences. But what happens when customers don’t follow the script?
Pega and Comet Global Consulting jointly present Optimizing the Customer Journey with Next-Best-Action Analytics. This paper explores how to engage with today’s connected customer whom chooses their own journey – interacting with the brand on their own terms and flowing across channels – through using personalized, actionable insights in real-time to make the right decisions.