Create Next-Best-Action customer journeys

Learn how journey optimisation – powered by the right technology and approach – can provide tremendous benefit to businesses including upsell & cross-sell, retention, and customer satisfaction.

Infuse journeys with real-time decision-making

Modern businesses try to script the “perfect” journey that gives frictionless, elegant experiences. But what happens when customers don’t follow the script?

Pega and Merkle jointly present Optimising the Customer Journey with Next-Best-Action Analytics. This paper explores how to engage with today’s connected customer whom chooses their own journey – interacting with the brand on their own terms and flowing across channels – through using personalised, actionable insights in real-time to make the right decisions.

Get the White Paper!firstname

Get the White Paper

(all fields are required)

Fill out this form with LinkedIn

Opt Out

One moment while we prepare your request.

Your customer loyalty cheat sheet

Punch cards and point systems are out. Personalized, empathetic service is in. As channels and competitors multiply, true loyalty is more than a trend: It's a must-have.