How Happy Are Your Banking Customers?
Pegasystems surveyed more than 1,000 participants – a combination of consumers and business decision makers from retail banking organizations – to find out.
Moments of Truth in Banking
Every point of engagement that retail banks have with their customers serves as a ‘moment of truth’ that puts the client relationship to the ultimate test. But banks are missing key opportunities to provide better customer service to meet rapidly changing demands of their clients. Failure to meet these rising standards at every turn can cause customer churn rates to rise and revenues to fall.
According to our survey results, nearly one in four consumers would start looking for a new bank if they received poor customer service.
To find out more, download the full results of Pega’s new study, which can help banks learn what they need to improve to provide the best experiences possible to retain customers.