Session: Client-Led
Simplifying Credit: Bradesco’s AI-powered Retail Revolution
Date and Location
June 9, 2026, 2:15PM - 3:00PM PDT
Chairman's Ballroom 363
Speaker(s)
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Bruno CastroDigital Transformation ManagerBanco Bradesco
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Marcelo PeregoSenior Manager Credit TransformationBanco Bradesco
Credit doesn’t have to be complicated. Bradesco, one of the leading banks in Brazil, is transforming retail credit operations with Pega Intelligent Automation. Learn how the bank is leveraging Pega to accelerate time-to-market while creating a hyper-personalized credit analysis journey — proving that technology and internal user experience can evolve together for the benefit of the end customer.