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PegaWorld
June 7-9, 2026 | Las Vegas, NV

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Session: Client-Led

Simplifying Credit: Bradesco’s AI-powered Retail Revolution

Date and Location

TBD

Speaker(s)

  • Bruno Castro
    Digital Transformation Manager
    Banco Bradesco
  • Marcelo Perego
    Senior Manager Credit Transformation
    Banco Bradesco

Credit doesn’t have to be complicated. Bradesco, one of Brazil’s top banks, is transforming retail credit operations with Pega Intelligent Automation. Learn how AI-driven workflows, native audits, and agile adaptability boost market share, accelerate time-to-market, and deliver hyper-personalized journeys – proving that tech and customer experience can thrive together.



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