Session: Client-Led
Simplifying Credit: Bradesco’s AI-powered Retail Revolution
Date and Location
TBD
Speaker(s)
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Bruno CastroDigital Transformation ManagerBanco Bradesco
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Marcelo StivalIT Manager & Pega Practice LeaderBanco Bradesco
Credit doesn’t have to be complicated. Bradesco, one of Brazil’s top banks, is transforming retail credit operations with Pega Intelligent Automation. Learn how AI-driven workflows, native audits, and agile adaptability boost market share, accelerate time-to-market, and deliver hyper-personalized journeys – proving that tech and customer experience can thrive together.