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PegaWorld
June 7-9, 2026 | Las Vegas, NV

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Session: Client-Led

Simplifying Credit: Bradesco’s AI-powered Retail Revolution

Date and Location

TBD

Speaker(s)

  • Bruno Castro
    Digital Transformation Manager
    Banco Bradesco
  • Marcelo Stival
    IT Manager & Pega Practice Leader
    Banco Bradesco

Credit doesn’t have to be complicated. Bradesco, one of Brazil’s top banks, is transforming retail credit operations with Pega Intelligent Automation. Learn how AI-driven workflows, native audits, and agile adaptability boost market share, accelerate time-to-market, and deliver hyper-personalized journeys – proving that tech and customer experience can thrive together.