Customer Engagement
Roadshow 2017

Customer Engagement Summit: Insights, Action, Change

What do some of the world’s most admired brands have in common? They’re all ‘Future Empowered’ – leveraging technology to revolutionise customer engagement, drive operational efficiencies, and respond rapidly to market conditions.


Thank you to the 300+ attendees who joined us in Munich for the Customer Engagement Summit on November 13/14th 2017, where we heard directly from leading organisations about how they are thinking about the future of work, the agile enterprise and how they can revolutionise customer engagement with AI – today.

We hope the event inspired those who attended to think about how they can empower front-line staff, create operational efficiencies and transform the customer experience.

We look forward to continuing to deliver world-class events that bring you insight, best practice and excellent networking opportunities.


Watch highlights from the Customer Engagement Summit in Stuttgart for a sneak peek of what to expect in Munich. (English) | 2:50



Tom Libretto, Chief Marketing Officer, SVP, Pegasystems: Future Empowered Customer Engagement, Operational Excellence, and Agility - The DNA of Digital Transformation

Tom’s presentation examines the needs of today’s digital customer, the challenges organisations are facing in digitally transforming their businesses and the 3 key pillars for successful digital engagement.

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Axel Schulte, Chief Information Officer, Siemens AG: Real results delivered on an end2end-digitisation journey

Axel looks at how centralised, digitsed information processing is the future for business transparency and customer intimacy and how optimisation need not mean reinventing the wheel.

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Stephan Fanenbruck, Board Member, W&W Informatik Gmbh: System breakdown – consequences of radically changing customer demands for organisational transformation

Stephan looks at how digitisation is changing the way W&W interact with their clients and how capitalising upon fast changing customer demands can be the key to success.

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Pekka Brander Project Management Lead ARIZON Sourcing AG: The Challenges of Implementing Payment Search Requests

Pekka’s presentation examines the issues ARIZON face in offering a full spectrum of support for Payment Search Requests and how their new systems has assisted them in offering the best possible client experience.

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Pascal Dietrich & Sven Woodtly, Credit Suisse AG: How Credit Suisse Is Servicing Clients Best

In this presentation Credit Suisse looks at using process optimisation to improve customer interaction times and how Pega is helping them achieve the best for their clients.

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Florian Binder & Florian Weber, Pegaystems: Customer Engagement Live Demo

Florian and Florian demonstrate how Pega’s technology enables organisations to contextually engage individual customers and drive value. Witness a journey that starts in Facebook and then moves seamlessly across multiple channels and departments with real intelligence, real automation and an agility that continually balances business objectives with each customer’s needs at every interaction.

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Tom Libretto

Tom Libretto

Chief Marketing Officer, SVP, Pegasystems

Tom Libretto is Chief Marketing Officer and Senior Vice President, responsible for global marketing initiatives within Pega. Tom has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as managing director, global head of digital experience at JPMorgan Chase (JPMC), the largest bank in the US. His multi-disciplinary background includes B2B and B2C marketing and sales experience as well as product management, corporate strategy, and business development roles.

While at JPMC, Tom was responsible for defining and executing digital transformation initiatives for the firm, directing digital marketing, social media, brand activation, email marketing, marketing automation, CRM/Business Intelligence, web, mobile, sales enablement, and marketing operations.

Pascal Dietrich

Pascal Dietrich

Senior VP - Project Manager & Business Engineer, Credit Suisse

Presentation Title - How Credit Suisse Servicing Clients Best

Pekka Brander

Pekka Brander

Head of Project Management, ARIZON Sourcing AG

Presentation Title: The challenges in the implementation of payment traffic research

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