Customer Engagement Summit Munich
Don’t just see the future. Define it.
Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.
- Learn which well-intentioned mistakes most companies make – and how to avoid them
- See how to deliver flawless customer experiences with AI, whilst still staying in control
- Test-drive powerful technology that lets you engage without limits, automate from end to end, and more
“That ability to disrupt, to set the terms for how other organizations have to compete – that is what it means to be future empowered.”
- Don Schuerman, CTO of Pegasystems, at the 2017 Pega Customer Engagement Summit, London
Don Schuerman is CTO and Vice President of Product Marketing at Pegasystems, responsible for Pega’s industry-leading platform and CRM applications. He has 20 years of experience delivering enterprise software solutions for Fortune 500 organizations, with a focus on digital transformation, mobility, analytics, business process management, cloud and CRM. Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JP Morgan Chase, and BP. Don holds a BS in Physics and Philosophy from Boston College.
Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the business transformation agenda — technologies, systems, and processes to win, serve, and retain customers.
Rusty has more than 25 years' experience in marketing and customer analytics, product management and product marketing, marketing leadership, business analysis, and strategic planning.
With more than 10 years of experience in business process management and 5 years in CRM solutions, I am very passionate about helping the world’s largest organisations to improve their operational performance, increase their volume of sales and enable them to better engage with their customers across all channels.