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Pega Events

Customer Engagement Summit Edinburgh

Making digital transformation real.

  • March 5, 2019
  • 9:30 AM GMT
  • Edinburgh, GB

Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.

  • Learn which well-intentioned mistakes most companies make – and how to avoid them
  • See how to deliver flawless customer experiences with AI, whilst still staying in control
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more

Please click on the video link above if you’d like to view highlights from the 2018 Customer Engagement Summit in London.

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Speakers

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Paul de Laat

Customer Data & Insight Director, Centrica

Paul de Laat joined British Gas in 2016 and is the Data, Insights & Customer Value Management Director. Paul leads a team of 200, driving the transformation around Data, MI, Analytics, Customer Insight and Customer value management.

Prior to joining British Gas, Paul was the Customer Insight Director at the John Lewis Partnership. Paul held similar roles at Lloyds Banking Group, Vodafone Group, Orange, O2 and Thomas Cook.

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Phil Andrew

CEO, StepChange Debt Charity

Phil Andrew is the chief executive of StepChange Debt Charity, the largest specialist provider of free and independent debt advice in the UK, with over 1,500 colleagues supporting 620,000 people a year with problem debt. Phil was previously the chief executive of Working Links which provides innovative interventions to disadvantaged and socially-excluded groups within the UK, Ireland and the Middle East. He has also held a number of senior positions in the UK and France including Chief Executive for Sodexo Justice Services and Chief Financial Officer for Sodexo UK and Ireland and worked in a number of international businesses based in the UK, Ireland, Asia and Russia.

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Tom Libretto

Chief Marketing Officer, SVP, Pegasystems

Tom Libretto is Chief Marketing Officer and Senior Vice President, responsible for global marketing initiatives within Pega. Tom has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as managing director, global head of digital experience at JPMorgan Chase (JPMC), the largest bank in the US. His multi-disciplinary background includes B2B and B2C marketing and sales experience as well as product management, corporate strategy, and business development roles.

While at JPMC, Tom was responsible for defining and executing digital transformation initiatives for the firm, directing digital marketing, social media, brand activation, email marketing, marketing automation, CRM/Business Intelligence, web, mobile, sales enablement, and marketing operations.

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Simon Haydn-Lee

Director, Government & Public Sector UK & Ireland, Pegasystems

Simon is responsible for Pega’s Government and Public Sector business in the UK, working with some of the most complex Government organisations to deliver transformational projects, aid efficiency and increase the users digital experience. Simon held a number of leadership positions in leading UK technology and communications companies prior to joining Pega. He lives in Cheshire with his wife and three children and is a keen cyclist.

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Andi Mutlow

Principal Solutions Consultant, Pegasystems

Andi is a technical thought leader who partners with Pega’s Sales teams to propose solutions that meet clients’ complex needs through highly engaging demos, sound Proof of Concepts, architecture presentations and ROI models.

Prior to joining Pega, Andi spent 15 years in the media industry which has fostered a fantastic ability to connect with customers and truly understand their needs, showing them a better way of tackling their complex business problems and enterprise transformations.

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Philip Knoetze

Principal Solutions Consultant , Pegasystems

Philip helps organisations understand how Pega’s suite of solutions can help transform their businesses and put their customers at the centre of what they do.

Prior to joining Pega, he accumulated 10 years of experience designing and implementing enterprise business solutions in the Insurance industry.

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Agenda

9:30 AM

Welcome Address

Simon Haydn-Lee, Director, Government & Public Sector, UK & Ireland, Pegasystems

9:40 AM

Pega Keynote: From Digital Chaos to Digital Transformation

The promise and potential of Digital Transformation is immense. But to achieve the desired results, you have to get Digital Transformation right – and too often, organisations find themselves chasing after success in a world of digital chaos. In this keynote, we will share specific examples of how leading organisations have avoided these mistakes and achieved staggering results.

Tom Libretto, Chief Marketing Officer, SVP, Pegasystems

10:05 AM

Centrica: Creating Customer Relevance and Turning Knowledge into Action

Paul de Laat, Customer Data & Insight Director at Centrica, will explain how the company is using their customers’ data to turn every interaction into a relevant dialogue.

Paul de Laat, Customer Data & Insight Director, Centrica

10:30 AM

Networking Break

11:30 AM

StepChange Debt Charity: A Digital Transformation Journey

StepChange Debt Charity’s mission is to be the most efficient and sustainable provider of free debt advice and debt solutions. Learn about their digital transformation journey to serve more people than ever before, significantly improving their customers’ experience, while streamlining their operations.

Phil Andrew, Chief Executive, StepChange Debt Charity

11:55 AM

Pega Demo: Engage, Automate and Build – Without Limits

In this session, we will introduce the latest advances in Pega’s technology highlighting why our Platform isn’t just low-code, it’s no-code. Also, you’ll witness how Pega’s AI and robotics are setting the standard for a new class of CRM apps that both engage your customers and automate your work.

Philip Knoetze, Principal Solutions Consultant, Pegasystems
Andi Mutlow, Principal Solutions Consultant, Pegasystems

12:25 PM

Client Story 3

12:50 PM

Client Story 4

1:15 PM

Close & Networking

Location Details

The Assembly Rooms

54 George Street

Edinburgh, EH2 2LR

Premier EMEA Sponsor

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Presenter Sponsor

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Exhibitor Sponsor

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