Pega Events

Customer Engagement Summit Detroit

Goodbye silos. Hello seamless, intelligent automotive and mobility experiences.

  • September 19, 2019
  • 11:30 AM EDT
  • Dearborn, MI

Most automakers and their captive finance partners are no longer just in the vehicle business. They’re also mobility buinesses, fleet owners, and service providers. To succeed, they need the ability to seamlessly pivot between old and new operations, and old and new consumer experiences – on demand.

That kind of digital transformation and two-speed operation is challenging. Sure. But it’s not impossible.

Join us on Thursday, Sept. 19 at The Dearborn Inn to: 

  • Explore the best practices and capabilities OEMs, captives, their partners, and other successful enterprises are using to transform and operate their multiple businesses (automotive and mobility).
  • Meet digital leaders who will show you how to cut through the hype and deliver real business outcomes for your organization.
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more.

Location Details

The Dearborn Inn, A Marriott Hotel

20301 Oakwood Boulevard

Dearborn, MI 48124

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Alan Trefler

Founder and CEO, Pega

In a three-decade career, Alan Trefler has been a visionary leader, a technology change-agent, an innovative philanthropist, and a trusted advisor to business executives around the world.

Alan's unique technology vision and relentless focus on customer success is changing the way many of the world's leading enterprises engage with their customers today. His life's work has been to design a platform for living applications that business people can evolve dynamically to manage the constant disruption and change in today's customer-centric economy.

Alan founded Pegasystems in 1983 and has built the company into an $841 million provider of strategic applications with nearly 4,500 employees in 30 global offices.

Alan's industry recognition includes The American Business Award's "Software CEO of the Year," the Massachusetts Technology Leadership Council's "Public Company CEO of the Year," and the Babson College “Academy of Distinguished Entrepreneurs”. He frequently presents to international business and technology audiences at industry conferences and has consulted extensively in the use of advanced technology, the future of software, and customer engagement. In 2017, Alan was appointed to the World Economic Forum’s IT Steering Committee.

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Steven P. Silver

VP, Global Industry Market Leader, Manufacturing, Automative, & High-Tech, Pega

Steve Silver brings more than 20 years of multi-industry success as a digital transformation leader, management consultant, industry business development executive, CxO advisor, and evangelist helping global enterprises challenge their orthodoxies in how they market, sell, service, connect, and engage with their customers, partners, employees, and products – especially in the automotive and mobility, automotive finance, manufacturing, high-tech, and financial services sectors. 
Steve drives Pega’s global go-to-market strategy to help clients in these sectors shift from their traditional focus on operational excellence and asset optimization to unlocking value from intelligence-rich engagement strategies and business- and consumer-facing business models with their always-connected customers, users, dealers, products, and experiences at industrial scale.
Previously, Steve was Vice President, Automotive Innovation at Salesforce, where he was their first industry leader of strategic business development and executive engagement with global automotive OEMs and their captive finance organizations. Before Salesforce, Steve was a digital transformation management consulting practice leader at Infosys, focused on manufacturing, high-tech, and automotive clients; held a marketing transformation leadership role at TCW Group; and played a customer experience innovation role working with Cisco’s clients in manufacturing, automotive, and retail sectors. Steve’s automotive career began with dual roles as Nissan’s first North American and global leader for digital marketing and CRM.

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11:30 AM

Registration & Lunch in the Tech Pavilion

1:00 PM

Welcome & Introduction

1:15 PM


1:45 PM


2:05 PM


2:45 PM

Afternoon Break in Tech Pavilion & Partner Spotlight Talks

3:45 PM

Customer Panel Discussion

4:15 PM

Spark Talk

4:30 PM


5:00 PM

Closing Remarks

5:15 PM

Networking Reception in the Tech Pavilion