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PegaWorld
June 7-9, 2026 | Las Vegas, NV

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Session: Client-Led

Simplifying Credit: Bradesco’s AI-powered Retail Revolution

Date and Location

June 9, 2026, 2:15PM - 3:00PM PDT
Chairman's Ballroom 363

Speaker(s)

  • Bruno Castro
    Digital Transformation Manager
    Banco Bradesco
  • Marcelo Perego
    Senior Manager Credit Transformation
    Banco Bradesco

Credit doesn’t have to be complicated. Bradesco, one of the leading banks in Brazil, is transforming retail credit operations with Pega Intelligent Automation. Learn how the bank is leveraging Pega to accelerate time-to-market while creating a hyper-personalized credit analysis journey — proving that technology and internal user experience can evolve together for the benefit of the end customer.



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