Session: iNnovation Hub
BridgeCX to power real-time, decision-led customer experiences at scale
Date and Location
June 8, 2026, 3:10PM - 3:25PM PDT
Innovation Hub (Marquee Ballroom)
BridgeCX solution turns on the power of personalized digital experiences with real-time customer decisioning. Powered by Pega Customer Decision Hub and Dynamic Yield by Mastercard, it maximizes the signals of intent, determines the next-best action, and activates personalized experiences in real-time. BridgeCX delivers a continuous intelligence loop that drives smarter decisions, deeper engagement, and higher ROI within digital channels.