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PegaWorld
June 7-9, 2026 | Las Vegas, NV

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Session: Client-Led

Dubai’s Leading Telco, DU, Supercharges Customer Engagement with Pega

Date and Location

TBD

Speaker(s)

  • Robert Waddell
    Director CVM
    DU
  • Sherine Anwar
    Head of Products at Du
    DU

See how du, a UAE-based telecom company, transformed customer engagement with Pegas AI-driven personalization. By delivering hyper-targeted experiences and optimising every interaction, du achieved a 15% engagement boost and 70% campaign uplift per channel. Learn how smart targeting turned routine touchpoints into powerful growth drivers and how you can do the same to achieve extraordinary results!



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