From Content to Action: Enabling Conversational Journeys with Pega’s Agentic Fabric

At Rabobank, customer journeys in Pega are widely used across web and app channels, yet customers often turn to call centers when they encounter friction or can't find what they need. Their chatbot Robin currently serves content, yet lacks the ability to act. Discover how Rabobank is transforming Robin into an intelligent action channel through Pega’s Agentic APIs, MCP protocol, and Agentic Process Fabric.