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PegaWorld iNspire 2024 Keynotes
Jess Cuthbertson

Jess Cuthbertson

Executive, Customer Analytics & Decisioning
National Australia Bank

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Jessica was appointed Executive, Customer Analytics & Decisioning in April 2022 at Australia’s second-largest bank – National Australia Bank (NAB). She has had a decade-long career leading data engineering, analytics, decision science, and marketing functions in the United States, the United Kingdom, and Australia.   

With a passion for combining insight and creativity, Jessica designs personalized customer experiences that go above and beyond expectations. Having delivered two major customer decisioning change programs, she is now onto her third challenge at NAB: leading the Customer Brain program that has increased customer engagement by 40% in the first year.

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A headshot of Jeff Frantz

Jeff Frantz

Vice President of Data and AI

T-Mobile logo

As the Vice President of Data and AI at T-Mobile, Jeff Frantz is responsible for spearheading internal and external data and AI initiatives across the organization. Frantz previously worked at Verizon, where he oversaw various business units, including Verizon Location Technology, Robotics, and AI & ML. Before Verizon, he led teams at Oracle responsible for strategy, sales, partner management, and the development of Oracle Data Cloud’s ad tech lines of business. Frantz joined Oracle through the BlueKai acquisition, where he was Vice President of Mobile and responsible for driving the implementation and growth of its mobile data initiatives.

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Katrina Fluss headshot

Katrina Fluss

Supervisory Program and Management Analyst
Department of Veterans Affairs

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Katrina Fluss, Veterans Health Administration (VHA) Supervisory Program and Management Analyst, supports the Veteran Family Member Programs (VFMP). This portion of the Office of Integrated Veteran Care (IVC) provides the sole method for Veterans, family members, and caregivers to apply and receive benefits from such critical healthcare programs as Spina Bifida, Children of Women Vietnam Veterans, CHAMPVA, Camp Lejeune and the Foreign Medical Program. She started with the VA 15 years ago, as a Voucher Examiner processing claims for CHAMPVA and has worked across the program in eligibility, Document Management, Project Management and Program Analytics. Over the years she developed a passion for the programs and their mission of supporting Veterans and their families across the country.

Her unique background in workflow management as well as her incredible determination and dedication to the mission of the VA is vital to the process of modernization. Her work towards the introduction of modernized applications to The Veteran Family Member Programs aims to increase efficiency and improve the Veteran and family members experience. Partnerships helmed by her and her team demonstrate the true value of applying Scaled Agile Framework (SAFe) and Product Line Management (PLM) methods to deliver incredible value in projects with increasingly limited time and budget.

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Daniel Wenzel headshot

Daniel Wenzel

Senior Vice President of Design Authorities
Deutsche Telekom

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Daniel Wenzel is a distinguished professional with close to 20 years of experience in technology and telecommunications. Currently serving as Senior Vice President of Design Authorities at Deutsche Telekom Services Europe (DTSE), he focusses on IT and process governance for major finance and HR systems. Wenzel leads initiatives driving digital transformation and efficiency to shape Deutsche Telekom’s digital vision. Alongside his corporate role, Wenzel serves as a lecturer for Digital Value Creation at the International School of Management, enriching industrial practices with digital innovations. With a commitment to driving organizational excellence through strategic innovation and digital transformation, Wenzel shapes the future of Deutsche Telekom Services Europe in a rapidly evolving digital landscape.

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Alan Trefler

Alan Trefler

Founder and CEO

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Alan Trefler is the Founder and CEO of Pegasystems Inc., (NASDAQ: PEGA) the leading enterprise AI decisioning and workflow automation platform provider. He is a visionary leader, technology change-agent, innovative philanthropist, and a trusted advisor to business executives around the world. 

He first gained visibility on the international stage when he earned a chess Master rating at age 19 and, against all odds, tied for first place in the 1975 World Open Chess Championship. This facilitated his early AI work at Dartmouth College, where he began developing computer systems capable of playing the complex game. As a lead software developer in the early 1980s keenly observing client frustrations surrounding tech, he was inspired to apply the principles of designing chess programs to bridge the gap between tech and business needs.

Alan founded Pega with the vision of making tech accessible to all with software that brings business and IT together to unlock radical agility and innovation like never before. Pega’s business is deeply rooted in changing the way the world builds software to solve problems today while ensuring clients can evolve their applications as their needs change, concepts he explains in his book called Build for Change®.

Since then, Alan has earned multiple patents and overseen the expansion of Pega from start-up to a $1.4+ billion, global, public company. Today, Pega software is used by many of the most recognized and successful brands and government agencies around the world to unlock business transforming outcomes by personalizing engagement, automating customer service, and streamlining operations.

Alan has been recognized with numerous awards and accolades for his lifetime of effort both inside and outside of work, including Public Company CEO of the Year by the Massachusetts Technology Leadership Council, Software CEO of the Year by the American Business Awards, and the Babson College Academy of Distinguished Entrepreneurs. His book, Build for Change, is a best-seller. 

Alan and his wife Pam are champions of education and community support.  They founded the Trefler Foundation in 1999 to support and improve education and workforce development, health care, and healthy lifestyles. They are dedicated to creating progress and change, especially in communities that experience significant disadvantages.

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Kerim Akgonul

Kerim Akgonul

Chief Product Officer

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Kerim is responsible for delivering Pega’s full suite of products built on the Pega Infinity™ Platform. Kerim leads the company’s 1,000 plus team of engineers, product managers, designers, and architects, building best-in-class solutions across 1:1 customer engagement, customer service, and intelligent automation. 

Kerim is focused on leveraging the latest technologies and development approaches such as low-code, AI, robotics, and cloud to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business. This focus on business impact has contributed significantly to the company being recognized as a leader in the major product and technology categories important to clients including low-code, customer relationship management (CRM), case management, intelligent automation, real-time analytics, and business process management (BPM). 

Kerim began his career at Pega developing applications for customers in financial services and insurance, and he put his customer-centric perspective to work in establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications. He continues to focus the product team on developing applications that allow business visionaries to innovate how their organizations interact with customers and help employees get work done more effectively. 

Kerim holds a BS in Mathematics and Computer Science from Indiana University of Pennsylvania.

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Don Scherman

Don Schuerman

Chief Technology Officer

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Don Schuerman is CTO and Vice President of Product Marketing at Pegasystems, responsible for Pega’s industry-leading platform and CRM applications. He has 20 years of experience delivering enterprise software solutions for Fortune 500 organizations, with a focus on digital transformation, mobility, analytics, business process management, cloud and CRM. Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JP Morgan Chase, and BP. Don holds a BS in Physics and Philosophy from Boston College.

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