Session: Client-Led
Personalizing Bupa’s Digital Healthcare Journey Using Generative AI
Date and Location
June 10, 2024, 1:15PM - 2:00PM PDT
Premier Ballroom 317
Speaker(s)
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Cale UrwinDirector, Business Capability, Health Services Data - Digital - Marketing - Customer - PropertBupa
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Tara DeZaoDirector, Product Marketing - MarTech and AdtechPegasystems
Bupa has quickly evolved its customer engagement story and Customer Decision Hub capabilities from outbound to digital management and surprise & delight strategies. In this session learn how Bupa is creating personalized, relevant and rewarding experiences for their customers using Generative AI. Find out how GenAI enables them to stream consistent, real-time content through a global lens all without production bottle necks.