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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Client-Led

Personalizing Bupa’s Digital Healthcare Journey Using Generative AI

Date and Location

June 8, 2024, 9:00PM - 9:00PM PDT


  • Cale Urwin
    General Manager, Customer Engagement & Personalisation
  • Tara DeZao
    Director, Product Marketing - MarTech and Adtech

Bupa has quickly evolved its customer engagement story and Customer Decision Hub capabilities from outbound to digital management and surprise & delight strategies. In this session learn how Bupa is creating personalized, relevant and rewarding experiences for their customers using Generative AI. Find out how GenAI enables them to stream consistent, real-time content through a global lens all without production bottle necks.

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