Skip to main content

PegaWorld iNspire
June 9-11, 2024 | Las Vegas

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Session image

Session: Client-Led

Personalizing Bupa’s Digital Healthcare Journey Using Generative AI

Date and Location

June 8, 2024, 9:00PM - 9:00PM PDT

Speaker(s)

  • Cale Urwin
    General Manager, Customer Engagement & Personalisation
    Bupa
  • Tara DeZao
    Director, Product Marketing - MarTech and Adtech
    Pegasystems

Bupa has quickly evolved its customer engagement story and Customer Decision Hub capabilities from outbound to digital management and surprise & delight strategies. In this session learn how Bupa is creating personalized, relevant and rewarding experiences for their customers using Generative AI. Find out how GenAI enables them to stream consistent, real-time content through a global lens all without production bottle necks.



Share this page Share via x Share via LinkedIn Copying...