Session: Client-Led
NatWest Makes the Leap to Next Best Experiences
Date and Location
June 11, 2024, 1:15PM - 2:00PM PDT
Chairman's Ballroom 363
Speaker(s)
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Fiona KirkHead of Retail Data, Analytics and DecisioningNatWest Group
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Matthew CamusoSenior Product Marketing ManagerPega
With 19 million customers and a diverse portfolio, NatWest has long used Pega Customer Decision Hub™ to analyze billions of data points to determine the right action – creating timely, relevant conversations with customers. Learn how NatWest has turned real-time decisioning from a bespoke deployment to a mature program that unifies franchises, 30+ touchpoints, and 3,500+ next best actions.