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Session: Client-Led

NatWest Makes the Leap to Next Best Experiences

Date and Location

June 11, 2024, 1:15PM - 2:00PM PDT
Chairman's Ballroom 363


  • Natalie Murray
    Customer Decisioning Delivery & Product Lead
    NatWest Group
  • Matthew Camuso
    Senior Product Marketing Manager

With 19 million customers and a diverse portfolio, NatWest has long used Pega Customer Decision Hub™ to analyze billions of data points to determine the right action – creating timely, relevant conversations with customers. Learn how NatWest has turned real-time decisioning from a bespoke deployment to a mature program that unifies franchises, 30+ touchpoints, and 3,500+ next best actions. 

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