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PegaWorld iNspire
June 9-11, 2024 | Las Vegas

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Session: Client-Led

NatWest Makes the Leap to Next Best Experiences

Date and Location

June 9, 2024, 12:00AM - 12:00AM EDT


  • Fiona Kirk
    Head of Retail Data, Analytics and Decisioning
    NatWest Group
  • Matthew Camuso
    Senior Product Marketing Manager

With 19 million customers and a diverse portfolio, NatWest has been long used Pega Customer Decision Hub™ to analyze billions of data points to determine the right action – creating timely, relevant conversations with customers. Learn how NatWest has turned real-time decisioning from a bespoke deployment to a mature program that unifies franchises, 30+ channels, and 3,500+ next best actions. 

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