GDPR: Show me the data

Survey reveals that EU consumers are poised to act on new legislation.

"82 percent of European consumers plan to exercise their new rights to view, limit, or erase the information businesses collect about them."

Is your company ready to comply?

With potential fines of 4 percent of company revenues for failure to respond to GDPR requests, many businesses are asking – how many consumers will take notice of their new rights?

To answer this question, we at Pegasystems surveyed 7,000 consumers across seven European countries, to gauge their attitudes toward the upcoming legislation. The findings were eye-opening: From consumers’ awareness of GDPR to the data and rights they prize the most.

The survey results serve as an important wake-up call for businesses still mulling over their readiness strategy. We summarized some of the most compelling findings.

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