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Customer Engagement Summit Amsterdam

Making digital transformation real.

  • 10 April, 2019
  • 1:00 PM CET
  • Amsterdam, NL

Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.

  • Learn which well-intentioned mistakes most companies make – and how to avoid them
  • See how to deliver flawless customer experiences with AI, whilst still staying in control
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more

Location Details

Johan Cruijff Arena

ArenA Boulevard 1

Amsterdam, 1100 DL

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Derk-Jan Brand

VP & Managing Director, Benelux & Nordics, Pegasystems

Derk-Jan Brand has been a senior executive in the software industry for the past 20 years. Currently, he is Managing Director for Benelux and Nordics at Pegasystems, providing strategic business applications engineered for evolution to leading companies. Derk-Jan is a results-driven professional working closely with numerous clients to ensure they succeed by leveraging Pega’s advanced software for a wide range of transformation projects. Previously Derk-Jan Brand held senior management positions at Adobe Systems, IBM Software Group and FileNet.



Jacqueline van Wees

Sales Director, Financial Services & Insurance - Benelux, Pegasystems

Jacqueline is Sales Director for Financial Services & Insurance in the Benelux, where she is responsible for business growth and driving client success. Throughout her career, she has always aimed at establishing meaningful partnerships, focusing on delivering great outcomes for her clients in the areas of Customer Engagement and Digital Process Automation.



Kerim Akgonul

Senior Vice President of Products, Pegasystems

Kerim Akgonul is Senior Vice President of Products, responsible for the company’s suite of Customer Relationship Management (CRM) applications, including Pega Customer Service, Pega Marketing and Pega Sales Automation, as well as our Case Management, Decisioning, Mobile, and BPM software.

Kerim began his career at Pega developing applications for customers in financial services and insurance, establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications and has focused the product management team on applications that allow business visionaries to innovate how their organizations interact with customers.

Kerim is focused on leveraging technologies such as mobile, cloud, social, IOT and analytics to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business.



Jeff Nicholson

Vice President of CRM Product Marketing, Pegasystems

JEFFREY NICHOLSON (Boston, MA) is the Vice President of CRM Product Marketing for Pegasystems, where he leads the company’s CRM market vision and strategy. A recognized customer engagement thought leader, Jeff works closely with industry analysts and has been a frequent presenter at CRM industry events on subjects including consumer engagement strategy, customer analytics, digital marketing and customer journey best practice. His viewpoints and opinions have been featured in publications and outlets including AdAge, Chief Marketer, CMO.com, CustomerThink, Direct Marketing News, The Economist, Loyalty Management and MediaPost.



12:00 PM

Lunch & Networking

1:00 PM

Welcome Address

Derk-Jan Brand, VP & Managing Director Benelux & Nordics, Pegasystems
Jacqueline Van Wees, Sales Director, Pegasystems

1:15 PM

Pega Keynote

Kerim Akgonul, SVP Products, Pegasystems

1:45 PM

Industry Thought Leadership

2:15 PM

Customer Presentation

2:45 PM

Customer Presentation

3:15 PM

Afternoon Break

4:15 PM

Customer Engagement Demo

4:45 PM

Customer Presentation

5:15 PM

Close & Thank You

Jacqueline Van Wees, Sales Director, Pegasystems

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