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Eventos de Pega

Customer Engagement Summit Amsterdam

Making digital transformation real.

  • 10 April, 2019
  • 1:00 PM CET
  • Zaandam, NL

Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Summit, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.

  • Learn which well-intentioned mistakes most companies make – and how to avoid them
  • See how to deliver flawless customer experiences with AI, whilst still staying in control
  • Test-drive powerful technology that lets you engage without limits, automate from end to end, and more

If you missed the 2018 Customer Engagement Summit in Amsterdam, click on the video link above to watch some of the highlights.

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Derk-Jan Brand

VP & Managing Director, Benelux & Nordics, Pegasystems

Derk-Jan Brand has been a senior executive in the software industry for the past 20 years. Currently, he is Managing Director for Benelux and Nordics at Pegasystems, providing strategic business applications engineered for evolution to leading companies. Derk-Jan is a results-driven professional working closely with numerous clients to ensure they succeed by leveraging Pega’s advanced software for a wide range of transformation projects. Previously Derk-Jan Brand held senior management positions at Adobe Systems, IBM Software Group and FileNet.

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Jacqueline van Wees

Sales Director, Financial Services & Insurance - Benelux, Pegasystems

Jacqueline is Sales Director for Financial Services & Insurance in the Benelux, where she is responsible for business growth and driving client success. Throughout her career, she has always aimed at establishing meaningful partnerships, focusing on delivering great outcomes for her clients in the areas of Customer Engagement and Digital Process Automation.

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Kerim Akgonul

Senior Vice President of Products, Pegasystems

Kerim Akgonul is Senior Vice President of Products, responsible for the company’s suite of Customer Relationship Management (CRM) applications, including Pega Customer Service, Pega Marketing and Pega Sales Automation, as well as our Case Management, Decisioning, Mobile, and BPM software.

Kerim began his career at Pega developing applications for customers in financial services and insurance, establishing the company’s product management function. Early in the company’s history, Kerim recognized the power of connecting back-end operations to front-end, customer-facing applications and has focused the product management team on applications that allow business visionaries to innovate how their organizations interact with customers.

Kerim is focused on leveraging technologies such as mobile, cloud, social, IOT and analytics to support business users. He is an advocate for building software that makes the underlying technology transparent and serves the needs of the business.

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Jeff Nicholson

Vice President of CRM Product Marketing, Pegasystems

JEFFREY NICHOLSON (Boston, MA) is the Vice President of CRM Product Marketing for Pegasystems, where he leads the company’s CRM market vision and strategy. A recognized customer engagement thought leader, Jeff works closely with industry analysts and has been a frequent presenter at CRM industry events on subjects including consumer engagement strategy, customer analytics, digital marketing and customer journey best practice. His viewpoints and opinions have been featured in publications and outlets including AdAge, Chief Marketer, CMO.com, CustomerThink, Direct Marketing News, The Economist, Loyalty Management and MediaPost.

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Vaishal Gariwala

Head of IT - Lending at ING Netherlands & Belgium

Vaishal is a front-runner with Pega technology within ING. He manages +-250 people in the domains of Business Lending & Consumer Loans domains of ING and with help of Pega Case Management and the Customer Decision Hub for Credit risk, he enables the business to work smarter, faster and more efficient. With help of Vaishal ING is adopting a customer-centric strategy, adding value and following the customer’s life journey, by being timely and relevant for them.

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Jeroen Dijkstra

Manager Omnichannel Personalization, Achmea

Manager of Omnichannel Personalization for Achmea, where he is responsible for the technical & business implementation of the platform where the omnichannel personalization decisioning and fulfillment within the customer journey is being executed.

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Rita van Tilbeurgh

Personalisatie Marketeer, Achmea

Lead decisioning for Achmea, where she is responsible for the next-best-action decisioning framework and the execution of business-as-usual outbound campaigning.

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Manish Vashishtha

Chapter Lead IT, Consumer Loans, ING

An avid BPM enthusiast practicing Pega for a long time, Manish has worked across multiple industry domains on end-to-end BPM implementations. With effective content strategy , technical storytelling and architectural application design as his core skills Manish is a Lead System Architect in Pega. At ING Manish is also efficiently leading a cross-functional chapter of engineers empowering the team towards being self-driven with an eye on continuous learning and innovation. He has also played lead role in the Center of Excellence for Pega within ING.

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Nicole Verburg

Director Customer Value Management, VodafoneZiggo

As the Director CVM at Vodafone-Ziggo Nicole manages a team of 50 professionals, responsible for one-on-one commercial personalized communication, both commercial and technical. 

She joined VodafoneZiggo three years ago and has a background in Marketing and Consulting. She has worked for appealing brands like Rituals, Nestle and Red Bull. 

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12:00 PM

Lunch & Networking

1:00 PM

Opening & welcome

Derk-Jan Brand, VP & Managing Director Benelux & Nordics, Pegasystems
Jacqueline Van Wees, Sales Director, Pegasystems

1:15 PM

Opening Keynote

Max Reckers, Performance Technology Consultant, AFC Ajax

1:45 PM

Pega Keynote: From Digital Chaos to Digital Transformation

The promise and potential of Digital Transformation is immense. But to achieve the desired results, you have to get Digital Transformation right – and too often, organisations find themselves chasing after success in a world of digital chaos. In this keynote, we will share specific examples of how leading organisations have avoided these mistakes and achieved staggering results.

Kerim Akgonul, SVP of Products , Pegasystems

2:15 PM

ING: Executing a winning Digital Strategy

ING’s mission is to empower people to stay a step ahead in life and business. They want to earn the primary relationship with their customers, by exceeding customer expectations with distinctive service. Vaishal reveals how -as part of their digital transformation strategy- Pega helps them to be customer centric.

Vaishal Gariwala , Head of IT - Lending at ING Netherlands & Belgium, ING
Manish Vashishtha, Chapter Lead IT, Consumer Loans, ING

2:45 PM

VodafoneZiggo: Meaningful Customer Dialogues

GURU is VodafoneZiggo’s Marketing Automation platform based on the Centralized Decisioning Platform PEGA. During this presentation, Nicole will share her vision, journey and lessons learned from a traditional outbound approach to this new real-time, relevant, hyper-personalized omnichannel approach.

Nicole Verburg, Director Customer Value Management, VodafoneZiggo

3:15 PM


4:15 PM

Pega Demo: Engage, Automate and Build – Without Limits

In this session, we will introduce the latest advances in Pega’s technology highlighting why our Platform isn’t just low-code, it’s no-code. Also, you’ll witness how Pega’s AI and robotics are setting the standard for a new class of CRM apps that both engage your customers and automate your work.

Jeff Nicholson, Vice President of CRM Product Marketing, Pegasystems
Sjoerd Heins, Senior Solutions Consultant, Pegasystems

4:45 PM

ACHMEA: How to win your customers' hearts using AI

At Achmea, our goal is to deliver the most personal and relevant customer experience in the world at every touchpoint, across all our brands. We put customers first in our personalization platform driven by Pega AI. We will explain how we broke down product and channel silos and transformed our customer strategy, processes and people. Our agile Personalization team fully owns and deploys all business changes, from retargeting Facebook adverts into NBA driven outbound, contextual inbound messaging and personalized SAP insurance renewals.

Jeroen Dijkstra, Manager Omnichannel Personalization , Achmea
Rita van Tilbeurgh, Personalisatie Marketeer, Achmea

5:15 PM

Drinks reception

Location Details

Taets Art and Event Park

Hemkade 16

1506 PR, Zaandam

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