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Session: Sponsor

Areteans & Optus - Next Best Action & Value Realization: Driving Customer Engagement & ROI

Date and Location

June 12, 2023, 2:00PM - 2:45PM PDT
Chairman's Ballroom 355


  • Manjula Srisathkurunathan
    Director, Omni-channel Personalisation
  • Ritwik Singh
    Vice President, Head of ANZ
  • Mark Davies
    Senior Director, Business Excellence, Marketing & Decisioning

In today's competitive marketplace, large organisation's need to optimise their customer engagement strategies to maximise their Return On Investment. Next Best Action (NBA) is a decisioning approach that helps organizations determine the most appropriate action to take with a customer or prospect at a particular moment in time. To ensure the success of an NBA strategy, a value realization model is needed to measure its effectiveness and ensure that the organization is achieving its desired outcomes. 

Join us for this breakout session hosted by Areteans. We'll explore real-world examples of how NBA and value realization models have been successfully implemented, best practices for designing and implementing an effective NBA strategy, and tips for overcoming common challenges. You'll come away with a better understanding of how NBA and value realization can help your organization drive customer engagement and ROI, with our experience of having done it for our customers.

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