Director, Omni-channel PersonalisationOptus
Vice President, Head of ANZAreteans
Senior Director, Business Excellence, Marketing & DecisioningPegasystems
In today's competitive marketplace, large organisation's need to optimise their customer engagement strategies to maximise their Return On Investment. Next Best Action (NBA) is a decisioning approach that helps organizations determine the most appropriate action to take with a customer or prospect at a particular moment in time. To ensure the success of an NBA strategy, a value realization model is needed to measure its effectiveness and ensure that the organization is achieving its desired outcomes.
Join us for this breakout session hosted by Areteans. We'll explore real-world examples of how NBA and value realization models have been successfully implemented, best practices for designing and implementing an effective NBA strategy, and tips for overcoming common challenges. You'll come away with a better understanding of how NBA and value realization can help your organization drive customer engagement and ROI, with our experience of having done it for our customers.