Pega 1:1 Strategy Optimizer
Put customers first. Maximize lifetime value.
See how you can take the Pega Customer Decision Hub™ to the next level – by centralizing strategies,
moving agilely, and perfecting the experiences that matter most.
How We Do It
A single suite of AI-powered solutions
Identify underserved customers
Bombarding customers with irrelevant messages doesn't benefit anyone.
Pega Value Finder analyzes your next-best-action strategies, identifies underserved customers, and suggests ways to improve – so your customers get a more relevant experience, while you earn the right to expand your relationship.
1:1 Operations Manager
Create new, empathetic experiences
After you identify a need, you need to move quickly before your window of opportunity closes.
Pega 1:1 Operations Manager provides a one-stop shop to plan, build, test, and deploy changes to your next-best-action strategies – so you can respond to customer needs, competitive threats, or market changes in real time.
ACTION PERFORMANCE TRACKER
Proactively assess next-best-action performance
Once deployed, Action Performance Tracker automatically monitors your next-best-action performance and proactively triggers alerts whenever there is a significant change in sends, impressions, or accepts.
This way you’ll know what’s working, what’s not, and where additional changes may be needed.
Optimize performance across programs
Before finalizing any additional changes, you need to assess the impact across your organization.
Pega Scenario Planner empowers you to test various strategies; explore trade-offs; and optimize across lines of business, channels, and KPIs – all to ensure you're delivering significant impact to your top and bottom line.