Session: Client-Led
Modernizing the Frontline: Blue Shield's Journey to Smarter Service
Date and Location
TBD
Speaker(s)
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Sonya WadePlatform Strategy & Operations Senior Leader | Contact CenterBlue Shield of California
Customer expectations evolve fast so should your service. Blue Shield of CA shows how modernizing the customer service desktop can spark enterprise-wide transformation. Learn how AI-driven CRM simplifies complexity, empowers agents, and elevates every interaction creating a seamless experience for members and teams alike.