Session: Panel
Maximizing AI-powered Engagement: The Shifts Driving High-impact Transformation
Date and Location
June 8, 2026, 2:15PM - 3:00PM PDT
Premier Ballroom 316
Speaker(s)
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Mark DaviesSenior Director, Business Excellence, 1:1 Customer EngagementPega
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Bruce ArnoldSVP, Head of Communications and Decisioning PlatformsCitizens Bank
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Lisa MarchantMarketing Leader | Customer, Digital & Marketing AnalyticsNational Australia Bank
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Josh BainSenior Digital Interactions ManagerVirgin Money
AI can transform engagement and move you from personalization to profit – but only if your organization is ready. Success takes more than tech. It requires thoughtful organizational alignment and stakeholder engagement. Hear from three industry leaders who moved beyond legacy systems and embraced cultural and structural shifts to unlock AI's full potential. This panel delivers actionable strategies, real-world impact, and insights to help you drive personalization, profit, and change that sticks.