A Pega Global Study | 16 Pages | 18 Mins Read
Global automotive customer expectations for aftermarket services
From manual to automatic to connected – the vehicles we drive have shifted and evolved. And so too have owners’ expectations. Have you evolved your aftermarket capabilities and services to meet elevated customer demands?
Shift your aftermarket services into high gear
Do you know what your customers expect from their ownership experiences? You know they want it to be easy for them to maintain their vehicles, but what does that mean in practice?
Pega surveyed more than 4,000 drivers across the globe to understand current aftermarket service expectations. We learned what makes for positive experiences, what causes frustration, and what else owners are looking for.
Download the eBook to learn what’s important and how to drive seamless ownership experiences for your customers.
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