Virgin Media Ireland: Becoming a Fully Digital Business

Virgin Media Ireland has a grand design: to become a fully digital business. As the leading broadband provider in a highly competitive market, that plan demands a highly organized strategy to deliver simplified, yet hyper-personalized engagement and service to every customer. Join John Walsh, Director of Technology Transformation, as he breaks down the organization’s strategic approach to digitalization – including how it uses Pega’s customer service desktop, case management, and AI-based decisioning – to simplify customer service and realize amazing results.