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Session: Keynote

Virgin Media Ireland: Becoming a Fully Digital Business

Date and Location

June 13, 2023, 10:00AM - 10:30AM PDT
Grand Garden Arena


  • John Walsh
    Director of Technology Transformation
    Virgin Media Ireland

Virgin Media Ireland has a grand design: to become a fully digital business. As the leading broadband provider in a highly competitive market, that plan demands a highly organized strategy to deliver simplified, yet hyper-personalized engagement and service to every customer. Join John Walsh, Director of Technology Transformation, as he breaks down the organization’s strategic approach to digitalization – including how it uses Pega’s customer service desktop, case management, and AI-based decisioning – to simplify customer service and realize amazing results.

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