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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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Session: Client-Led

Telenet Boosts Brand Loyalty with AI-powered Ethical Marketing

Date and Location

May 31, 2025, 9:00PM - 9:00PM PDT

Speaker(s)

  • Tine Van Calster
    Product Owner Segment of One
    Telenet
  • Joris Vanquaethoven
    Business Consultant
    Telenet
Discover how Telenet put the smile back into customer loyalty, even in a saturated market, with innovative ethical marketing. "Check and Smile" powered by Pega Customer Decision Hub AI is their innovative, proactive approach that recommends customers optimize subscriptions using NBAs. Now customers no longer pay for services they dont use. While this might lower short-term value, it has rocketed customer loyalty and renewals, creating true long-term growth.


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