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PegaWorld
June 1-3, 2025 | Las Vegas, NV

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Session: Client-Led

Re-imagining Tomorrow's Networks Today: Vodafone's AI-Powered Blueprint for Telecommunications Transformation

Date and Location

June 2, 2025, 11:30AM - 12:15PM PDT
Premier Ballroom 317

Speaker(s)

  • Mark Pocock
    Senior Manager Digital & OSS: LPM, Delivery & Automation Network, Strategy, Architecture & Engineering
    Vodafone Group
  • Ben Cuthbert
    Intelligent Process Automation Automation Framework & Engineering
    Vodafone Group
In an era where connectivity underpins every facet of modern life, the architecture of telecommunications networks and the business that manages them has never been more crucial. This interactive panel discussion invites attendees to explore Vodafone's pioneering journey of network innovation through the lens of AI-driven transformation. Building upon the foundation laid by Mark Pocock & Ben Cuthbert, we'll examine how Vodafone has leveraged Pega Blueprint to reimagine the very fabric of telecommunications infrastructure. The session will briefly reflect on our initial implementation challenges and early wins—how together we transforming complex network operations from Planning and Deployment to Optimisation and Operations into streamlined, intelligent workflows that enhance both operational efficiency and customer experience. However, our gaze is firmly fixed on the horizon with the discussion exploring how Vodafone is positioning AI not merely as a technological component but as the central nervous system of their network evolution, with Pega as the key to unlocking that strategy. We'll reveal how the AI capabilities within Pega & Pega Blueprint are enabling a partnership which rapidly prototypes network configurations that would have previously taken months to design, allowing for unprecedented agility in responding to market demands, and enabling teams to interact with workflows to experience a UI that they would never have thought possible 12 months ago. Attendees will gain practical insights into how telecommunications providers can harness the power of both AI and Pega Blueprint to not only respond to change but actively shape the future of global connectivity. Join us for a thought-provoking discussion that bridges the gap between today's telecommunications challenges and tomorrow's network possibilities.


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