
Session: Training
Mastering Modern Marketing: Advanced Strategies for AI-Driven Customer Engagement
Date and Location
TBD
Speaker(s)
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Tara DeZaoDirector, Product Marketing - MarTech & AdTechPega
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Greg DemeloClient Technology OfficerPega
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Jo AllenMarketing & Decisioning GTM DirectorPega
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Annette KerlinSenior Director of Solutions ConsultingPega
This is a comprehensive program covering essential strategies for omni-channel and always-on marketing. Participants will learn about the latest trends and challenges, dynamic customer journeys, AI-driven personalization, and action optionality to improve customer engagement. With hands-on simulations, organizational buy-in strategies, and a 1:1 Customer Engagement Blueprint, this course will guide marketers on enhancing their program as they leverage AI for impactful, personalized customer experiences across all channels.
Course level: intermediate, advanced