Customer Obsessed: Successes and Insights from National Australia Bank's Customer Brain Journey

NAB is now in its third year of a bold and ambitious implementation of their Customer Brain, built on Pega Customer Decision Hub™. In this session, they will share their latest successes and how they have navigated challenges along the way. These include the migration of over 100 use cases from legacy Martech while also delivering hundreds of new use cases; implementing multi-app to support their Cards Business and real-time data integration from their event platform.