
Session: Sponsor
Contextualizing Customer Experience: Bringing together the power of CDH and LLM’s
Date and Location
June 3, 2025, 11:30AM - 12:15PM PDT
Chairman's Ballroom 355
Speaker(s)
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David SteuerManaging Director, Accenture Global Pega Practice LeadAccenture
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Ren ZhangManaging Director, Accenture's Center for Advanced AIAccenture
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Giles RichardsonExecutive Vice President- Head of PersonalizationWells Fargo
Discover how organizations are transforming marketing by integrating Pega's Customer Decision Hub (CDH) and evolving intelligence of large language models (LLMs). Our thought leaders will delve into the roles of CDH and GenAI to deliver highly contextualized intelligent customer experiences, providing significant value to clients. Through strategic insights and case studies, you'll gain a deeper understanding of the rapidly evolving AI landscape. Join us to be part of the future of marketing.