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Session: Keynote

The Power to Simplify: What You Need to Crush Complexity

Date and Location



  • Alan Trefler
    Founder & CEO

At Pega, we put you in control of your business. Together, we can simplify experiences for customers, employees, and developers. And we’re innovating for an even more transformative future. To kick off the event, join Pega CEO and Founder, Alan Trefler, as he talks about crushing business complexity and building for lasting success by bringing together three critical elements: the right way to frame the opportunity, the right architecture to support it, and the right approach to implementation. After the session, you’ll get the opportunity to pose your questions to Alan directly during a live Q&A.


Digital Transformation

Product areas

All Products



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