Customer Engagement Forum Singapore
Why do some organisations get digital transformation right the first time, while others are still chasing success in the midst of digital chaos? Find out at our Customer Engagement Forum, where thought leaders and industry peers will show you how to cut through the hype and deliver real results.
- Learn which well-intentioned mistakes most companies make – and how to avoid them
- See how to deliver flawless customer experiences with AI, whilst still staying in control
- Test-drive powerful technology that lets you engage without limits, automate from end to end, and more
In a three-decade career, Alan Trefler has been a visionary leader, a technology change-agent, an innovative philanthropist, and a trusted advisor to business executives around the world.
Alan's unique technology vision and relentless focus on customer success is changing the way many of the world's leading enterprises engage with their customers today. His life's work has been to design a platform for living applications that businesspeople can evolve dynamically to manage the constant disruption and change in today's customer-centric economy.
Alan founded Pegasystems in 1983 and has built the company into an $841 million provider of strategic applications with nearly 4,500 employees in 30 global offices.
Alan's industry recognition includes The American Business Award's "Software CEO of the Year," the Massachusetts Technology Leadership Council's "Public Company CEO of the Year," and the Babson College Academy of Distinguished Entrepreneurs. He frequently presents to international business and technology audiences at industry conferences and has consulted extensively in the use of advanced technology, the future of software, and customer engagement. In 2017, Alan was appointed to the World Economic Forum’s IT Steering Committee.
Ted leads Fjord for ASEAN in Singapore. With more than 20 years of experience in qualitative research, customer experience and service strategy, usability and experience design.
Ted combines curious observation, playful ideation and conceptual structure to craft experiences that bring brand and customer stories together in unique and compelling experiences.
Ted has executed award-winning projects for clients across many industries including FS, travel, telco, resources and education. He is also a facilitator and speaker in the areas of customer experience, service design, design thinking, and innovation culture.
Ted has lived in Asia for over 10 years, immediately captivated by the vibrancy and dynamism of this part of the world.
Conrad Centennial Singapore